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Ava-Targeting: Making Billions with Digital Optimization
2 Comments
May
31
2010
by MrOptimization in Basics
~$3 Billion USD and Counting
Avatar is now the highest grossing movie of all time.
James Cameron, master of digital optimization, can teach us a lot if we're willing to learn.
How Avatar was Targeted
In addition to inventing new digital technologies used in the film, Mr. Cameron also ran a Tour de Force optimization and targeting campaign leading up to release day.
Mr. Cameron's Ava-Targeting campaign was all about creating optimized variations of Avatar for each market, audience and presentation environment.
Behold!
- 18 versions for the domestic market
- 92 versions for international markets
- Versions in 47 languages
- 18 dubbed versions
- 52 subtitled versions
- Digital 3D versions
- Digital 2D versions
- IMAX versions
- Various aspect ratios—Scope (2:39:1), flat (1:85:1) and Imax (1:43:1)
The awe-inspiring worldwide conversion rates show that his optimization and targeting program succeeded. Wildly.
Digital Super-Species
What would happen if we marketers invested just a fraction of that effort in creating optimal experiences for our digital audiences?
The few who do are reaping mega profits and customer sat numbers while putting their organizations way ahead of competitors. Just like King Cameron.
Inspiration and Fear
Want to be inspired and frightened at the same time? Read more about How 'Avatar' changed the rules of (digital) deliverables.
Why frigtened?
Because there could be a James Cameron in your industry right now!
