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Multivariate Testing & Optimization Secrets from Another Land
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Jun
29
2010
by MrOptimization in Basics
Reading around the Usability Fluff
This new usability-centric report may be jammed with the kind of fluff we've come to expect from our 'bility bros and sisters, but it's also got some great insights that can help you focus your non-fluffy Multivariate Testing efforts.
E-Commerce Sites
In our experience, prioritizing your Multivariate Testing efforts in these general areas — along with offers, product detail and purchase funnels — will deliver great results.
B-to-B Sites
Once again, good insight into where to focus Multivariate Testing efforts for this type of site:
Other Site Types Too
The report includes some interesting insights for hospitality and higher ED sites too.
Getting Along — and Getting the Report
Maybe one day soon we quantitative types will sit down with our usability brethren and come up with a uniform approach that works for everyone. We're both trying to do the same basic thing after all.
In the mean time, you can take the great insights in OneUpWeb's Revolutionizing Web Site Design: The New Rules of Usability report and plug them in to your Multivariate Testing program to get the best of both worlds.
