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Digital Marketing Trends for 2010
3 Comments
Apr
18
2010
by MrOptimization in Numbers
Multivariate Testing and Targeting: Key to the Key Trends
- Budgets moving online. Only 4% think going where all the prospects and customers are going is "not important"
- Relevance. The survey focused on e-mail, but we know relevance across all channels is key to digital marketing success. We also know that Multivariate Testing is a great—and often underutilized—way to improve e-mail campaign performance
- Search mix-a-lot. Increasing complexity of search mixes—growth of Bing, country-specific search and so on—makes Multivariate Testing and Targeting even more critical. Serving up bad experiences when those searchers click through strips most of the value right out from under those increasingly complex search campaigns
- Targeting and personalization. 76% said they're doing targeting and personalization now or plan to do it within the next 12 months. Guess which technology has proven to provide superior results here?
- Emerging digital channels. Like the search mix, the channel mix—mobile, social and so on—is getting more complicated. Another reason to use Multivariate Testing and Targeting so every touch is optimized
- Mobile. Mobile users have even less patience with bad content and experiences. Multivariate Testing and Targeting gives you a big edge here
- Social media. The secret here is Social Media Optimization with Multivariate Testing and Targeting
- On-demand digital marketing technologies. 67% griped about IT bottlenecks. As we've been predicting forever, digital marketers WILL control their own technical destinies. Is 2010 the year?
- Integrated "marketing suites." 94% said turning data into action is a top priority. Soon we'll cover the pros and cons of going all-in with one vendor vs. building a best-of-breed digital marketing platform, but for now "action" is where the action is
What About You?
The full report is available free here: 10 Key Online Marketing Trends for 2010
Do you see other trends your friends should know about? Tell us below...
